Journal
2 articles
Notes from the studio.
Long-form thoughts on AI, design, and building websites for small businesses in Helsinki.
AI01
AI for small businesses: where it actually pays off (and where it's wasted)
Most AI advice for small businesses is written by people selling AI tools. We've actually shipped these systems for restaurants and shops in Helsinki. Here's the honest breakdown of what works, what doesn't, and where to spend your money first.
15 May 2026 · 8 min
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Your restaurant website has 3 seconds. Here's what we'd fix first.
We've built restaurant websites in Helsinki and watched the same five mistakes kill conversion rates. Here's the priority order: what to fix first, what's optional, and what to ignore.
10 May 2026 · 6 min
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